Zillow may be surrounded, but it’s not checkmate just yet
Zillow has had a difficult month, with lawmakers and rivals filing four lawsuits aimed at upending portal's main business segments. Although Zillow's next moves will likely come with some pain, experts say it won't end their dominance in the industry....
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The MLS isn’t dead yet, but brokers hedge bets with private listings
As Clear Cooperation's biggest opponents gain market share and influence, Intel surveyed agents and brokers on how they actually use private listings — and just how deep their loyalty to the MLS runs....
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The $168M secret: Why this broker leans on a 50 call per week rule
On this episode of Real Estate Insiders Unfiltered, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010....
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Real estate leaders weigh in on Compass-Anywhere: The Download
As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal....
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Starter homes see bigger price cuts than luxury listings
Builders are negotiating, mortgage rates are biting and budget-conscious buyers are pulling back — leaving lower-priced homes vulnerable to deep discounts. ...
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The hyperlocal imperative: Why brokerages must own their backyards to win
Forget flashy branding and endless ad spend, the brokers winning market share today are the ones doubling down on local expertise. Learn how hyperlocal strategies and the right tools are helping agents thrive block by block....
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How agents can win the AI-driven holiday marketing season
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, building trust and showing up where clients are...
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Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score....
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15 tips, tricks and tools to add to your DIY home staging kit
A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes....
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Private listing networks are the newest pet rock: Bess Freedman
Not all trends are worth following, the Brown Harris Stevens CEO writes. The pet rock had its moment, but private listing networks create a conflict between fiduciary duty and financial gain....
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